Starbucks is Back, and with a Strong Digital Presence
(Starbucks Q2 FY21 Earnings Review)
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Today we will be discussing the second quarter of the financial year for Starbucks. Important to note that it was not until Q3 FY20 that Starbucks really felt the heat across all of its reporting segments. Q2 FY20 was the tip of the iceberg.
This quarter impressed me on account of the decision to deleverage, and the noticeable improvements to operational efficiency that are slowly beginning to recover as the world re-opens.
Today’s discussion will break down the quarter, and lay particular focus on the company’s digital transformation that has allowed to nimbly shift focus to meet consumer behaviour and demand during the disruption that took place last year.
Starbucks Reported earnings on February 27th.
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