Your commentary is a joy to read. You have the whole narrative momentum thing working for you. You come to the topic with a finance mind but allow your humanity to be gobsmacked by the sheer lunacy of what you discover. I am glad I was not a Pepsi employee present during that presentation.
A shout-out for Vance Packard's old but astoundingly relevant, The Hidden Persuaders...
Fantastic and funny read. I guess you can't just say "this logo looks much better and modern" and charge a million bucks for it. You need to come up with a whitepaper.
PepsiCo Paid $1 Million for This
Still, a million dollars, this makes me have some misgivings about Pepsi's capital allocation.
How did you stumble across the document in the first place? Seems like a topic that most involved parties would be happy to keep quiet on.
Conor, you are too much! That was hysterical and I had to show it to my wife. Unbelievable!
Your commentary is a joy to read. You have the whole narrative momentum thing working for you. You come to the topic with a finance mind but allow your humanity to be gobsmacked by the sheer lunacy of what you discover. I am glad I was not a Pepsi employee present during that presentation.
A shout-out for Vance Packard's old but astoundingly relevant, The Hidden Persuaders...
https://www.amazon.co.uk/Hidden-Persuaders-Vance-Packard/dp/097884310X/
Amid your voluminous reading, you might enjoy Vance's book as well. (Which assumes you have not already read it.)
Fantastic and funny read. I guess you can't just say "this logo looks much better and modern" and charge a million bucks for it. You need to come up with a whitepaper.
Conor, that was a fantastically fun read! Keep it up man.
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